Yesterday was my last day at PlayStation. I could write a book about all the “character building” moments that happened. And thanks to a dear friend, I found the best way to get even.
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marketing
How to Build Your Personal Brand
Let’s say you know what you want to be known for. You also know what you have (and don’t have) to advance this personal branding journey. The next step is choosing a platform.
You will most likely choose multiple platforms. Social media platforms, in particular, are free and easy to use. You may find yourself gaining different followers across different channels, but for starters, choose one platform where you can build a strong foundation.
Keep in mind that personal branding existed BEFORE the Internet. Exceptional people built and continue to invest in traditional platforms: Public speaking. Books. Newsletters. Volunteering at group meetups and ministries. Wherever there are people, you have a good chance to be recognized for what you want to be known for. Choose the platform that best suits you.
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Auditing Your Personal Brand
Head’s up. You can’t effectively change or improve your personal brand without first understanding its current status. This requires an audit!
One of the best ways to analyze your personal brand is do a marketing SWOT analysis – strengths, weaknesses, opportunities, and threats.
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The Big Question to Building Your Personal Brand
In July 2015, I delivered a marketing workshop at Juniper Networks. Several friends and family asked me to share online so I broke down the content into three blog articles. Today, I focus on the first topic: why personal branding matters.
I love personal branding as a topic because everyone has one. Whether you’re at work collaborating with your colleagues or you are at home with your family, each of us already has a unique reputation. It’s your choice to guide and cultivate this brand, or let it be defined by others.
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